About this role:

Wells Fargo is seeking a Senior Marketing Consultant in Consumer & Small Business Banking as part of Wells Fargo CSBB Marketing providing coverage for Branch Banking, Chief Customer Office, CSBB Control, CSBB Diverse Customer Segments, CSBB Operations, CSBB Strategy & Transformation, Consumer Marketing, Deposit Products Group, and Small Business. This role is part of the CSBB Growth Marketing organization, who are responsible for delivering new customer and balance growth profitably and at scale via effective marketing initiatives, with a particular focus on digital channels. Additionally, this role will help lead a robust test & learn agenda for creative/channel strategies to deliver customer-obsessed experiences and increase campaign effectiveness. Learn more about the career areas and lines of business at wellsfargojobs.com .

In this role, you will:

• Lead or participate in development of planning and executing increasingly complex highly visible programs within marketing

• Contribute to marketing, creative or product management for major product lines and provide expert level consultation in one or more areas critical to E-business success such as marketing programs, new products, or product enhancements

• Review and analyze moderately complex information across projects or programs to present findings and recommend solutions to management while developing work plans, campaign requirements, establishing milestones and reports comparing results to projections

• Analyze product collateral design, development, distribution, regional marketing, and sales support including local advertising or brand awareness, sponsorships, promotions, sales campaigns, tracking, research, and reporting on trends and program effectiveness

• Lead team to meet marketing deliverables while leveraging solid understanding of legal, compliance, privacy regulations and policies related to marketing

• Collaborate and consult with product areas, technology, customer care, other organizational units, alliance partners, vendors, and line managers to recommend solutions to a wide range of difficult problems

• Mentor other marketing professionals

Required Qualifications:

• 4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 3+ years of marketing and/or campaign execution experience

• Understanding of digital channels, including paid search, websites, and email

• Experience leading effective collaboration across a team of project managers focusing on different functional areas for the same project

• Ability to turn preliminary or ambiguous information, ideas, or problems into well-defined plans and solutions

• Experience working with cross-functional teams, including external vendors

• Ability to work independently and multi-task

• Strong collaboration and partnering skills across various levels of the organization

• Ability to prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment

• Strong time management skills and ability to meet deadlines

• Excellent verbal, written, and interpersonal communication skill

• Strong Microsoft Office (Word, Excel, and Outlook) skills

• Familiarity with various marketing technologies (e.g., Aprimo, IBM Campaign Management Tool, SalesForce)

• BA/BS or equivalent experience preferred

• Ability to provide strategic direction in the advertising creative process

• Previous experience with creative briefs

Job Expectations:

• This position offers a hybrid work schedule

• This position is not eligible for Visa Sponsorship

Posting Locations:

• 401 S Tryon St - Charlotte, NC

• 333 Market St - San Francisco, CA

Required locations listed above.

San Francisco - Pay Range: $87,700 - $155,900

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$73,100.00 - $155,900.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits

• 401(k) Plan

• Paid time off

• Disability benefits

• Life insurance, critical illness insurance, and accident insurance

• Parental leave

• Critical caregiving leave

• Discounts and savings

• Commuter benefits

• Tuition reimbursement

• Scholarships for dependent children

• Adoption reimbursement

Posting End Date:

28 Sep 2024

* Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Company: WELLS FARGO BANK

Req Number: R-402009-2

Updated: Wed Sep 25 02:55:00 UTC 2024

Location: SAN FRANCISCO,California