Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

The Associate, Addressable Activation is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.

The Addressable Activation department serves as KINESSO's hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate level is tasked with the setup, QA, pacing, and optimization of a portfolio of addressable campaigns across a variety of buying platforms (DSPs) while leveraging a suite of 1st-party planning & reporting tools. Hallmarks of successful applicants include a rigorous attention to detail, a thirst for learning new software, and a natural curiosity for digging into dashboards and data.

* Supports the needs of Sr Associates and Managers on day-to-day management of a customer assignment

* Begins to build vendor relationships and understanding of the value proposition of each vendor. Brings recommendations to customers.

* Responsible for daily pacing and performance of assigned campaigns; builds and QAs standard campaigns in relevant partner platforms; executes basic optimizations within parameters set by senior management

* Assists senior team members with client deliverables

* Helps design performance updates, business reviews, and new audience-based addressable solutions

* Under daily supervision, works within specific limits and authority on assignments of moderate complexity

* Possesses functional knowledge and continues to build knowledge of the company, processes and clients through formal on-the-job training

* Performs a range of assignments related to job discipline; solves problems in straightforward situations; analyzes possible solutions using technical experience and judgment and precedents

* Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions

* Basic experience managing existing business relationships, partnerships, and alliances internally and externally

* Assesses and ranks issues and tasks in order of importance for taking action

* Has gained prior experience in actual situations to recognize recurring meaningful components

* Comfortable working in Excel (pivot tables, VLOOKUP)

* KINESSO does not require candidates to have a college degree

* Knowledge of technology or measurement ad tech solutions, including platforms a plus

Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.

* Data Analysis

* Experience with project or account management

* Clear communicator

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are - your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you'd be a great addition to the team but don't have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.