Overview

The PepsiCo Demand Accelerator is a team that represents a transformation of Shopper Insights, Shopper Marketing, Category Leadership, and Space Engineering resources to support Sales and Marketing plans for enterprise, national, and regional customers across the PepsiCo portfolio. This approach allows us to build best-in-class capabilities, develop deep functional expertise, and offer focused programs to drive growth with our customers. The Demand Accelerator will help PepsiCo provide our customers with cutting edge data and insights, as well as personalized solutions to drive incremental growth for both our customers and PepsiCo.

This role will help lead the Strategy and Business Intelligence support on the PepsiCo Kroger Category Leadership team. The primary objectives of this role are to drive accelerated growth, market share gains, and elevated customer partnership via Shopper/Customer Insights. Key accountabilities include leading the shopper and consumer insights support for Kroger and PepsiCo Joint Business Planning, PepsiCo Internal Initiatives and for discovering new opportunities to drive future business growth.  

Responsibilities

• Work across a variety of PepsiCo and Kroger teams to lead PepsiCo and Kroger Beverage transformational big bets initiatives on the Sports Drink, RTD Coffee, Energy and Sport Nutrition categories.

• Provide Analytics and Insights to support PepsiCo Beverage Annual Operating Plan, Growth Summit Meetings, Shopper Program Post Promotional Analysis, KOMPASS Reviews and Internal Business Inquiries.

• Delivery of Shopper Centric Insights and Solutions that drive category growth, market share expansion and financial plan success.

• Help train, mentor, and develop Senior Category Analyst

• Help organize and manage workload across Category Manager and Senior Category Analyst positions.

• Additional responsibilities include scorecarding, post promo analysis, category assessment, market analysis, SWOT, strategic planning, and retail execution.

   

Compensation and Benefits:

• The expected compensation range for this position is between $102,800 - $172,100 based on a full-time schedule.

• Location, confirmed job-related skills and experience will be considered in setting actual starting salary.

• Bonus based on performance and eligibility; target payout is 15% of annual salary paid out annually.

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

   

Qualifications

• Bachelor's degree required, MBA degree preferred

• 3+ years' experience across CPG and Category Management preferred

• Proficiency in shopper data and analytics

• Need thorough understanding of IRI/Nielsen syndicated/panel data

• Preferred experience with Kroger's Market6 data , 84.51 data and the KOMPASS process

• Well versed in Microsoft suite of products, Excel/PowerPoint/Access

• Comfortable and desiring to present at the Senior Executive Level

• Highly motivated self-starter with the ability to multi-task

• Strong project management skills, ability to thrive in a matrix environment

• Creativity and strategy skills

• Persuasive leadership and influencing skills

• Business relationship management

• Strong organization and communication skills both verbal and writt n