Ready to help us transform healthcare? Bring your true colors to blue.

The Senior Manager, Digital Marketing Strategy is a new and exciting role at BCBSMA. This position will be responsible for site strategy and content management across all digital properties at the organization. Improving digital satisfaction and performance are key goals for the business and this role will be responsible for leading a cross-functional team to deliver against these goals.

The ideal person for this role is a highly strategic thinker, with extensive technical knowledge of the digital space and a good handle of the content landscape. They will lead the day-to-day management of the site(s) and guided by our Consumer Experience and Content Strategy leads, will be responsible for approving all site content before it is published. This role will work closely with the brand and strategic marketing leads to ensure all marketing efforts have landing experiences built to deliver on the communications being promoted. This position will also need to exert influence across the organization, educating groups on web best-practices, holding firm on editorial calendar choices, and building and managing a site governance process to ensure adherence to strategic plans.

This role is eligible for the Flex persona.

Your Day to Day:

• Develops and owns a plan to deliver against digital satisfaction score goals – focusing on areas that have the most impact to our member audience – and manages cross-functional activity required to support determined needs.

• Owns site editorial calendar and implementation of web content, and in close partnership with CX, Insights, and Content Strategy identifies new experiential and content needs to deliver against digital satisfaction goals.

• Leads a cross-functional team integrating public and post-login content experience.

• Establishes and reports on site KPI’s, making recommendations on future improvements

• Conducts ongoing content audits to identify gaps and redundancies in current site content, and identify new opportunities to deliver on emerging member needs.

• Manages both internal and external digital partners.

• Works closely with cross-functional team to ensure a smooth and intuitive UX is delivered across all site properties and apps.

• Primarily focuses on Member site experience, but will be Marketing lead for all site work – both B2B and B2C

• Informs Paid Search strategy partnering with Brand/paid media team and agency partners.

• Informs, influences and drive SEO strategy with internal digital partners .

• Informs and collaborates with integrated channel team on key challenges and opportunities to drive reach of owned properties, registration and engagement.

• Acts as key point of contact for all internal departments that provide content into sites, offering thought leadership and experiential direction.

• Presents strategies and results to leadership as well as internal business stakeholders.

• Maintains a solid understanding of company products and services, market and competition.

• Manages assigned projects for scheduled completion, cost and budget adherence.

What You Bring:

• Bachelor’s Degree or Equivalent with 10+ years of experience in digital/website marketing.

• Passionate about digital transformation, with experience introducing “new” capabilities, processes, or thinking into an organization.

• Deep understanding of SEO and SEM.

• Demonstrated ability and willingness to make sound business recommendations and decisions.

• Experience with content strategy and creative development (leading both internal and external agencies).

• Performance-oriented, with understanding of how to manage web analytics.

• Detail-oriented, solutions-driven, organized, multi-tasker who works well under pressure.

• Healthcare experience and familiarity with HIPAA privacy a plus.

• Proven effectiveness in digital marketing.

• Effective and persuasive presentation skills across multiple management levels.

• Strong written and verbal communication skills.

• Ability to manage complex projects across multiple departments.

• Strong PC and/or MAC skills including PowerPoint, Excel, Word, Acrobat, Adobe.

• Adobe Omniture experience preferred, but not required.

  #LI-HYBRID

Minimum Education Requirements:

High school degree or equivalent required unless otherwise noted above

LocationHinghamTime TypeFull time

Salary Range: $119,880.00 - $146,520.00

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that the confidence gap (https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/) and imposter syndrome (https://www.braintreepayments.com/blog/overcoming-imposter-syndrome/) can prevent amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture (https://careers.bluecrossma.org/us/en/culturepage) page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community (https://careers.bluecrossma.org/us/en/jointalentcommunity?applyType=JTC) to stay “in the know” on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work (https://careers.bluecrossma.org/us/en/how-we-work) " Page.

Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power , Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.

Our Commitment to You

We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.