Job Overview

Media Manager, Marketing

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

T he Media Manager serves as the frontline internal media expert for KDP and is responsible for the strategy, planning, activation-oversight and analysis of platforms such as Video (Linear and Digital), Biddable and Site Direct (Display/OLV), Paid Social, Search (Engine and Non-Engine), OOH, Radio and any emerging media/platforms. The position oversees and manages the media strategy, plan development and activation with external agency partner(s), drives internal and external communication of plans, timelines and budgets. Monitors campaign/channel delivery and overall campaign measurement and performance.

KEY RESPONSIBILITIES:

• COMMUNICATIONS PLANNING APPROACH:

• Keen understanding of the role media plays within the consumer marketing ecosystem, how media performs alone, how they perform together and how they are constantly changing

• Passion for understanding consumer behavior (qualitatively and quantitatively), with ability to translate into actionable strategies and plans

• Proven ability to develop media strategies (within the larger communications framework) that deliver on brand goals and objectives

• Experience developing campaign and channel specific measurement plans

• Identifies or creates new opportunities/partnerships that can meet business needs

• STRATEGIC THINKING:

• Function as the leader across strategy, planning and buying of media, building relationships with partners and key stakeholders

• Skilled at audience development and analysis

• Can leverage analytical fluency to find insights based on available data and reporting

• Approaches tasks and goal with a problem solving lens

• Will collaborate with the Media Director to enhance and improve KDP’s media practice

• Knows how to prioritize and build timelines to balance work and achieve goals

• Ability to work with Brand teams to write clear briefs that cascade business -> marketing -> media objectives/KPIs

• ANALYTICAL FLUENCY:

• Comfort understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information

• Able to interpret brand/media measurement and reporting to inform the strategic planning and optimization process

• Understanding of marketing mix modeling (MMM) and multi touch attribution (MTA)

• Thirst to understand culture and consumer behavior holistically, and translate it into media strategy

• Ability and willingness to critically think through objectives and explore alternative territories

• PRESENTATION & COMMUNICATIONS SKILLS:

• Adept and articulate when presenting

• Strong interpersonal communication skills

• Ability to present complex themes in simplified terms

• Support Media Director in training marketing and other internal teams on all things media

• RELATIONSHIP MANAGEMENT:

• Highly skilled at establishing rapport with co-workers, understanding the interdependencies that exist between teams

• Responsible for building strong two-way relationships with agency partners

• Ability to balance publisher/partner relationships, maintaining KDP’s interests central

  CHARACTERISTICS OF SUCCESS

• DATA-DRIVEN DECISION-MAKERS: Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.

• PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.

• ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.

• DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.

• CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change.

  Ensure high performance results of your team by:

• Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions

• Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent

• Embracing diverse perspectives to foster innovation, learning from both successes and failures

• Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations

Total Rewards

BENEFITS

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Requirements

QUALIFICATIONS

• Passion for Media, manifesting in a passion for continuing media education

• Bachelor’s Degree

• A minimum of seven (7) years of media strategy, planning or buying experience agency or client side, with at least three (3) years working with large (Fortune 500) CPG advertisers

• Strong fluency with all forms of media traditional, digital and emerging

• Experience with media project management including presenting and reporting on media plans

• Solid data and analytical understanding and comfort

• Strong project and people management skills

• Experience with Comms/Media brief writing and editing

• At least three (3) years of experience in the direct management of team members, including assisting in the development, training and coaching

• Comfort with budget management and tracking

• This role is based at the KDP Frisco, TX office. Relocation to DFW area is required

• KDP believes in flexible work, offering two (2) days remote (WFH) and three (3) days in office

• Annual air-travel may be 10%-15%

• #LIHybrid

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale . Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an  employer of choice (https://careers.keurigdrpepper.com/) , providing a culture and opportunities that empower our team of 28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.