The HP U.S. Commercial Marketing team is seeking a creative and experienced Account Based Marketing (ABM) professional to help develop and execute marketing campaigns in support of our business goals for our high-performance workstation solutions within the commercial enterprise customer segments.

As the Marketing Campaign Manager, you will have the opportunity to help define the demand generation strategy (demand creation and capture) for prospects within a set of named accounts. You will develop and lead a portfolio of campaign activities that are designed to attract, engage, nurture, and convert prospects into new opportunities for sales and to help cross/up sell existing customers.

You will be responsible for the management and implementation of campaigns to promote various solutions and multiple customer segments. You will work closely with marketing peers, sales, and internal/external partners and agencies to help create impactful campaigns that engage new and existing customers.

The ideal candidate has experience managing multi-channel and integrated marketing campaigns, ranging from briefing creative teams,media teams to launching and analyzing results. He/she also must have the ability to take full ownership of integrated campaigns, uncover new opportunities, move quickly, be data-driven, and achieve campaign goals, all on schedule. The Marketing Campaign Manager will also help determine the right messaging, content, web experience, and marketing mix to engage ITDMS buying committee and personas across the customer journey.

Responsibilities:

• Lead the campaign strategy, planning, development, and execution of marketing initiatives across multiple customer segments

• Provide expertise to identify the appropriate account targets, personas, messaging, value propositions, campaign creatives, content, and collateral.

• Work internally to develop compelling, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales force.

• Align marketing with sales to ensure demand generation campaigns and ABM programs are synchronized with business priorities, objectives, and goals.

• Develop recommendations and guidance on effective methods to target the right prospects based on past results and new research.

• Help build the digital buyer's journey and create the personalization strategy for campaign and web messaging. Collaborate with the content team to develop the optimum collateral needed to support the campaign plan.

• Engage sales teams with marketing assets and tools to help initiate engagement and develop opportunities with prospects.

• Communicate and meet regularly with sales managers and their teams to provide ongoing updates.

• Collaborate with other internal organizations which contribute to the success of marketing activities (such as global marketing, events, media, web, content/messaging, etc.).

• Develop briefing documents for internal partners to communicate plans and needs for media, content, and events.

• Work with agencies/partners to develop strategies for external events, content, media, and lead generation within their online properties and audiences.

• Help deliver insightful reporting, analytics, ROI that show how marketing programs impact revenue; define and track key metrics to optimize marketing campaigns, help with dashboards, and deliver ad-hoc analyses as needed.

• Develop presentations for internal stakeholders and executives to communicate campaign strategy, plans, and results.

• Allocate campaign budget to the optimum marketing mix. Maximize use of partner co-marketing funding (Intel, Microsoft, AMD, NVIDIA, and others).

Qualifications and Requirements:

• Bachelor's Degree in Business, Marketing, Communications, or related field.

• 7+ years B2B marketing experience; preferably in the technology industry.

• Experience with Account-Based Marketing (ABM) strategies, tactics, and technologies.

• Creativity is required to develop innovative and unique campaign concepts. Prior work managing agencies is also a requirement.

• Proven success in developing and executing demand generation and pipeline-building marketing programs and campaigns (including digital and direct marketing, events, etc.) within a country or region.

• Understanding of campaign messaging, value propositions, assets and content marketing.

• Experience with modern marketing principles, practices, optimum tactical mix, and vehicles for targeting named accounts. Prefer experience with top martech platforms and tools (i.e., Eloqua, Marketo, Terminus, Demandbase, 6sense, Salesforce, MS Dynamics, etc.).

• Experience working with sales organizations to align on common goals, objectives, and actions.

• Experience in leveraging customer analytics, insights, and prior campaign performance data to guide marketing plans and to properly target prospects.

• Team oriented, motivated self-starter with relationship building skills; demonstrated ability to work well with individuals across multiple organizations and to lead virtual, cross-functional teams.

• Must have the ability to successfully manage multiple projects, priorities, and engagements simultaneously.

• Experience reporting campaign performance, account, and impact metrics (revenue, pipeline).

• Excellent written and verbal communication skills; strong presentation skills with demonstrated ability to present across multiple levels and audiences of the company.

Equal Opportunity Employer (EEO):

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).