Go METRO

Metro is seeking a Senior Manager of Ridership Development, responsible for making strategic business decisions and community connections that will grow ridership and business-related sales opportunities. The ideal candidate will be at the forefront of increasing Metro's transit ridership through proactive engagement, strategic partnerships, and effective sales tactics. Duties include "thinking outside of the box" to strategically increase ridership growth, thinking creatively to overcome objections, off-site meetings, and contract management. This position requires an intensive external focus and considerable time away from the office.

This role requires a hands-on approach, with a focus on closing deals, negotiating sales contracts, and executing "boots on the ground" initiatives to drive ridership growth. This position will lead a dynamic team dedicated to building relationships with key stakeholders, securing commitments from businesses and organizations, and implementing targeted strategies to attract new riders and increase transit usage. The Senior Manager of Ridership Development will have dynamic sales skills, an outgoing personality, and a proven record of accomplishment of closing the sale. This position reports to the Chief Strategic Planning, Development and Innovation Officer in Metro's Strategic Planning, Development, and Innovation (SPDI) Office.

JOB DUTIES

Selling Metro's services: Develop a bold new sales strategy to increase ridership and grow business partnerships with area employers and institutions to increase revenue to Metro.

Pass program outreach and enhancement: Set goals and expand pass sales for Metro's current employer and university pass program participants. Increase awareness of Metro and its services within these organizations.

Contract management: Responsible for strengthening and growing existing contracts with key business partners and identifying new opportunities; handling negotiations and client engagement.

Community outreach: Represent Metro on community boards or councils that help amplify our presence. Manage and support the Community Engagement Specialist in increasing awareness of Metro and promoting ridership within the community and with employers and institutions that participate in employer pass programs.

Program support: Coordinate the creation of collateral materials, electronic communications, sales materials, PowerPoint presentations and other promotional materials to enhance outreach efforts.

Technology: Develop and maintain transit-focused software solutions to boost ridership.

Foster interdepartmental collaboration to align on ridership goals.

Coordinate within SPDI in the development of service recommendations to support overall ridership development program.

Coordinate with External Affairs to craft customer messaging promoting transit utilization.

Prepare and present written and oral reports to the Metro Board and other agency and community groups.

Analyze and utilize ridership data to enhance efficiency and formulate recommendations.