ESSENTIAL DUTIES AND RESPONSIBILITIES: Establish sales strategy and supporting business plan that is focused on growth and profitability for assigned Region. Develop a business plan that includes goals, objectives and strategies that ensure attainment of sales goals and margins to meet profit goals. Ensure business plan is aligned with the objectives and goals of the Division's strategic plan. Continually review and modify short and long-term plans as needed based on changing business/market conditions, staffing, etc. Coordinate action plans to penetrate new markets and existing territories Control discounting to maintain profitability. Develop, maintain, and control sales budget with a focus on profitability. Be accessible and provide leadership and guidance to sales representatives in the development/growth of their business. Conduct one-on-one reviews with sales representatives to gain an understanding of what training and development needs may exist and to provide feedback and coaching to each individual as to how to improve their sales activity and performance. Continually focus on ways to support sales reps with meeting their Compensation objectives (Comp 2.0, 3.0, etc.) throughout the region and ensure reps are utilizing Smart Sheet to track their activities, proposals, etc. and goals are clearly understood. Conduct regular contact days with sales representatives to ensure that they meet or exceed all activity standards for prospecting, appointments, demonstrations/presentations, proposals and closing. Provide assistance in the preparation of proposals and presentations or where needed. Conduct regular sales meetings that focus on Regional sales objectives and pertinent business information, goals, and strategies. Ensure Trainers are providing necessary guidance to their assigned Sales Associate on the basics of the business, such as how to spend time, set up home office, account selection, calling and selling techniques, establishing and maintaining relationships, (customer/contractor/internal) etc. Ensure that all new sales representatives attend all Company sponsored training sessions and are applying what they have learned. Understand obstacles facing sales representatives and demonstrate effective problem solving and follow-up to ensure that all issues are handled quickly and effectively. Encourage and support the regular use of the company-selected system for collecting sales data. Promote, support, and ensure that the Company's commitment to safety and sustainability is carried throughout the Region. Through continual learning, stay abreast of industry changes and product knowledge. Have awareness of competition and trends that could impact the business and make planning adjustments as necessary. Maintain organization of assigned Region including home office, equipment, sales aids, accounts, sales rep and customer information. Conduct activities in accordance with all Company policies and procedures. Ensure direct reports do the same. Active communication with Sales Force and DSM. Stay in contact and report any information that is of value to the DSM (i.e., competitive pricing, products, trends, new concepts, referrals). Supports the DSM to ensure pull through of Tremco Roofing and Building Maintenance Division's sales strategy and plans. Works with DSM to assess sales performance and market trends for Roofing market and to determine appropriate adjustments to meet or exceed objectives. Ensure that the Roofing Division's Policies are communicated and implemented. Provide timely feedback to management regarding the sales activity/performance of representatives and on sales forecasts and budgets. Provide end of month reports that clearly communicate results. Participate in any planning, update/status meetings at the request of the DSM. EDUCATION Bachelor's degree from