JPMorgan Chase Customer Journey Marketing Analyst in Wilmington, Delaware
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations worldwide. Chase serves nearly half of America's households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,200 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.
Data & Analytics
The newly formed CCB Data & Analytics Team unifies data and analytics talent across Chase to responsibly leverage data to build competitive advantages for our businesses with value and protection for customers. The team encompasses a variety of Data & Analytics disciplines, from data governance and data strategy/partnerships to reporting, data science and machine learning, and are actively engaged in ensuring impact at the front-line and the customer through Sales and Marketing transformation. We have a strong partnership with our dedicated Technology partners, who provide us with our cutting edge data and analytics infrastructure. Joining CCB Data & Analytics means you sit in the engine that powers Chase with insights, providing an opportunity to materially impact both our customer and business outcomes. The team also offers significant learning and mobility opportunities for career development and future growth.
The Customer & Channel Analytics Team (within CCB Data & Analytics organization) is looking for a talented, highly motivated individual with strong data analysis and strategic thinking skills to support advanced analytics projects across Operations functions, channels and products, particularly for the Customer Experience Marketing team. The Customer and Channel Analytics Team is responsible for deriving insights about our customers’ journeys, and developing and implementing innovative strategies and advanced analytics solutions to improve the customer experience. We work collaboratively with all functional teams across CCB Operations as well as Strategic and Analytics teams across CCB.
This individual will drive analytical initiatives focused on improving the customer experience, reducing operating expenses and/or improving the employee experience. S/he will be involved in all phases of the analytics lifecycle, including: documenting data lineage, analysis scoping, data development, hypothesis development, data analysis, generating insights, developing and delivering presentations of findings. Our team’s projects range from simple trend analysis to cross-channel journey analysis to prescriptive analytics. The common theme of all the projects is data mining, business judgment and collaboration to improve the customer experience.
Import, clean, transform and validate data from multiple sources in preparation for analytics
Look at customer interactions and events across a variety of channels to better understand customer journeys and friction points
Analyze marketing campaigns and derive keen insights to help inform marketing strategies
Contribute to marketing business cases by providing pro formas and informing/constructing test designs
Identify target populations for marketing campaigns
Leverage a variety of analytical applications (SQL, Alteryx, Tableau, SAS, etc.) to describe, analyze, and interpret trends and patterns in complex data sets.
Prepare and deliver presentations summarizing sharp insights and conclusions, often for executives, in regularly-scheduled analytics meetings chaired by the analyst in this role
Partner closely and collaborate with data management teams, strategy teams, and other analytics resources across multiple functional teams
Qualifications and Required Skills
Generally 3-5 years of related experience
Bachelor's degree in a quantitative or related field
Master’s degree and/or PhD in relevant field preferred
Marketing/ Campaign analytics experience required
Self-sufficiency in querying and extracting data from Enterprise databases (Teradata, Hive, Greenplum, etc)
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Ability to influence people at all levels across a broad variety of job functions;
Structured thinker, effective communicator with excellent written communication skills; Ability to present fact-based recommendations in a clear, logical, and concise way; “tell a story” with data
Superior written and oral communication skills; ability to communicate effectively with all levels of management and partners from a variety of business functions
Must be proactive, results driven and have a proven track record of execution
Ability to prioritize projects and efforts according to business need and industry trends;
Exercise sound judgment; act with integrity; protect our company, clients and customers
Demonstrate people management and team-building skills
JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.