JPMorgan Chase CCB - Digital Marketing Associate in Wilmington, Delaware
Chase relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers across a suite of consumer banking products. The BSA on the Email Build team will manage all aspects of an email build and deployment for the Marketing Channel Services team (MCS), including, but not limited to, scripting dynamic content into an existing HTML file, segmentation of customer lists based on campaign requirements and deploying those campaigns from Epsilon’s Harmony platform in a self-service environment. In addition, this position requires experience with campaign and timeline management, creative development oversight, collaboration with agencies/vendors, measuring and reporting key metrics for email campaigns, and process adherence through the established workflow.
Specific Responsibilities Include:
Meeting with your stakeholders within the department and internal/external agencies, this role will assist in the gathering of requirements, providing analysis of the path forward – and develop and execute against those final requirements.
Working with those stakeholders – you will build out the email campaigns – from start to finish – on the deployment platforms – deploying these marketing and servicing emails to our customers according to schedule.
Troubleshoot rendering issues with the HTML when the campaign moves into the build phase – identify issues and work on a resolution.
Utilizing the self-serve platforms, segment customer lists on per campaign basis based on the specified requirements.
Conduct day-to-day activities with other departments and business counterparts within Marketing, List Management and other stakeholder groups to execute and implement email campaigns.
Share the responsibility of performing QC on the team’s work in a timely fashion.
Adhere to and promote our existing quality controls.
4 year college degree, preferably in Information Systems, Business, Marketing or related-field.
2-3 years practical experience with HTML and CSS – experience in creating HTML emails is preferred.
Familiarity with both QA and QC in a digital / development environment.
Previous experience in a self-serve model for deploying email campaigns is preferred. Candidates with experience on Epsilon and / or Acxiom platforms will be prioritized over the rest of the field.
Familiarity with Email Delivery and Campaign Management.
Proven ability to take initiative and influence others - achieving results in a matrix organization.
Strong interpersonal skills and an ability to build collaborative relationships.
Good written and verbal communications skills.
Good time management skills.
Good listening skills.
Detail-oriented, with the ability to multi-task and prioritize based on changing requirements.
Self-starter with a strong initiative .
JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.