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Sovos Compliance Senior Demand Generation Manager in United States

Are you creative and forward-thinking? Good! Do you have prior demand generation and digital marketing with inbound marketing strategies? Great! Our marketing team is filled with collaborative folk fueled with an insatiable drive for results. Sound like you?

This is a rare opportunity to own the marketing mix for some of the fastest growing markets in the world – wineries, breweries and eCommerce companies. The ability to sell directly to people anywhere in the world has transformed business. Now, regulators want their share. Sovos is on a mission to solve tax for good so these small businesses can keep selling, keep delighting their customers and keep growing.

As the Sr Demand Generation Manager, your job is to make sure they know what our solutions can do – and help them choose Sovos to solve one of their biggest business problems. You’ll plan the programs, set the tactics, experiment constantly and create a growth engine to power a very important part of the Sovos business.

Interested? Feel free to check out some of the general responsibilities below.

What You'll Be Doing:

The Demand Generation Manager is responsible for planning, organizing, and exciting programs that generate new prospects and advance existing opportunities for the sales team. You will act as a liaison between Marketing, Business Development, Alliances and the Direct Sales teams as a well as act as a central demand function for the North America teams; all while working with the greater Sovos demand function to execute programs.

You will be responsible for managing the development of marketing plans, consisting of multi-touch, multi-dimensional programs that include both inbound and outbound strategies and tacts that target our addressable market.

More specifically you will:

  • Develop strategies to drive online traffic and conversions for Sovos' highly inbound Beverage Alcohol line of business

  • Develop and implement demand creation and pipeline acceleration programs that align with overall business goals

  • Forecast, measure, analyze, and report on the programs' impact

  • Proactively engage with the direct sales and business development teams to coordinate, communicate, and optimize the impact of marketing activities

  • Develop and implement target account strategies to support account-based marketing and selling efforts

  • Communicate and educate the sales team regarding new and planned marketing activities including global and local programs

  • Communicate with Senior Leadership Team on an ongoing basis to ensure successful follow through of all qualified opportunities as well as identify and research key contacts and titles at targeted accounts

  • Plan, organize, and execute ABM programs that result in substantial new sales opportunities

  • Interface with sales to determine enablement needs and work with Product Marketing to develop tools, programs in a box, training and content

  • Develop thoughtful, targeted programs that capture market share and strengthen Sovos' brand in a fast-changing market

What We Need From You:

  • Bachelor's degree in a related field or comparable education + in a marketing leadership role

  • 5+ years in B2B Marketing for SMB segment

  • 3+ years in a marketing leadership role

  • Proven ability to work with sales teams and supporting programs to drive awareness and sales; sales experience a plus

  • Ability to consistently produce results on time and within budget while aligning tactical plans with team/company strategies

  • Inbound marketing strategy execution experience and a strong understanding of digital marketing tactics

  • A strong curiosity for new marketing trans and best practices

  • Account Based Marketing and Named Account Marketing experience

  • Able to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail)

  • Proven experience with and Marketo, and Wordpress

  • Digital Marketing platforms for paid search, online advertising and analytics

How You’ll Grow:

Growth is serious business at Sovos!

  • In the past 12 months, nearly one-third of our employees experienced career growth in the form of promotions, career changes, and lateral moves

  • Merit-based compensation philosophy and a corporate bonus program

  • There are clear paths of growth within our roles

What We Can Offer!

Sovos Careers Page

The opportunity to grow as a professional – and as a person – through various company-provided development opportunities, including:

  • SovosYOU

  • CLOUD Rotation Program

  • The IDEA Mentor Program


  • Tuition Reimbursement

  • Progressive Wellness Program

Other noteworthy benefits include:

  • 401K

  • Flexible Time Off

  • ThrivePass

  • And More!

The challenge of working in an emerging market and solving complex problems for our clients is a large one. Businesses are struggling to keep up with the pace, volume, and complexity of regulatory requirements. In fact, 45% of CFOs say compliance is their “biggest growth challenge.” That is why over half of the Fortune 500 counts on Sovos to solve their complex business-to-government compliance challenges. Our employees work on meaningful and engaging projects that make a tangible impact on our clients’ success.

Does this sound like a fit? Apply now!

Sovos is an Equal Opportunity/Affirmative Action employer Minorities/Women/Veterans/Disabled