Xactly Corporation Integrated Campaign Manager in United States

Job Title: Integrated Campaign Manager

Location: Denver, CO

Function: Marketing

Position Type: Regular, Full-Time

Position Level: Experienced

Xactly Corporation was founded to solve an important challenge: how to help people everywhere connect and unleash their human potential through seamless, perfectly aligned Sales Performance Management. Xactly’s comprehensive Sales Performance Management (SPM) suite leverages data from a sales performance AI platform to provide timely insights across the entire SPM value chain, from sales planning to execution, including compensation to optimization. Xactly takes Sales Performance Management from a dark art to a science, providing decision-makers with the data insights they need to tap the motivational power of their incentive compensation. With access to predictive analytics and benchmark data, enterprises can now optimize territories, design the right compensation and incentive plans and accelerate attainment and optimization of sales performance.


As the Demand Generation Manager at Xactly Corporation, you’ll partner with the demand gen team on the development of Xactly’s integrated campaign strategy from inception to execution to analysis. While we’ve already established a strong foundation, we’re looking for you to partner directly with your marketing counterparts to help take campaigns to the next level, along with develop, execute, and assess our account based marketing efforts. You will identify opportunities, campaign gaps, and new vendors or tools that the team uplevel our demand gen efforts. You’ll be responsible for designing and implementing integrated campaigns to drive new and cross-sell bookings within the enterprise, work closely with Xactly partner teams on co-marketing opportunities, and more. You’ll collaborate with Product, Sales, Lead Generation, and across all marketing functions to be successful.


Xactly’s demand generation team comes from all over the country and has experience working across large enterprise and startup-style companies. We bring a myriad of ideas, tactics, and strategies from our backgrounds to drive top of the funnel lead activity and pipeline. We partner across all marketing functions, including lead generation, product, and the sales organization to ensure our go-to-market strategy is supported through the right marketing campaigns and programs to drive top of funnel volume and support company growth. We are committed to help drive sales through the right programs, channels, tactics, and content to tell the Xactly story!


  • Minimum 5 years of experience developing and executing marketing programs.

  • Experience in driving ROI-based marketing programs, including ABM

  • Results-driven, hands-on marketer with agile, holistic methodology to marketing programs

  • Working knowledge in Salesforce, Marketo, LinkedIn, Mura (or comparable CMS), Unbounce and ON24

  • Proven success in campaign strategy execution, including development and delivery of innovative campaigns and programs that drive demand and increase market presence in as SaaS environment.

  • Understanding of digital marketing trends, tactics and best practices, both individually and as a component of an integrated marketing plan.

  • Excellent written and verbal communication skills.

  • Proven ability to excel in a startup environment.

  • Strong team player with a positive attitude.

  • BA/BS in Business or Marketing preferred.


  • Meet all relevant stakeholders within marketing, sales, lead generation, and product

  • Understand Xactly marketing tech stack and internal processes for campaign execution

  • Start execution of ABM plans and setup of key KPIs for measurement

  • Share key observations for areas of opportunity


  • Be in full on execution mode for campaign and program goals

  • Help analyze Q1 campaign performance with recommendations for optimization

  • Analyze ABM efforts with recommendations for optimization


  • Develop integrated campaign themes and plans for second half of the year

  • Begin execution to 2H top of funnel goals


  • Help develop integrated campaign plans for 2020!

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!


  • Flexible Time Off (FTO)

  • Comprehensive Insurance Coverage (including pet insurance!)

  • Tuition Reimbursement

  • XactlyFit Gym/Fitness Program Reimbursement

  • Kitchen Stocked Daily with Tasty Snacks, Fruit, and Drinks

  • Access to Corporate Discounts

  • Parking & Commuter Benefits

  • Up to (3) Days Paid Leave to Participate in Community & Volunteer Opportunities

  • End of Month Surprises, Contests, BBQs, Parties & Reward Vacations

  • 401(k) Retirement Savings Plan & Employer Match


Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. We achieve this by following our vision: Unleashing human potential to maximize company performance. We address a critical business need: to incentivize employees and align their behaviors with company goals. Our solutions allow organizations to make better strategic decisions, optimize behaviors, increase sales and employee performance, improve margins, increase operational efficiencies, mitigate risk, design better incentive compensation plans, and reduce error rates in incentive compensation calculations. Our core values of Customer Focus | Accountability | Respect | Excellence are key to our success, and each day we’re committed to upholding them by delivering the best we can to our customers.

We were the first 100% cloud-based, multi-tenant provider focusing solely on the incentive compensation and employee and sales performance management market, and we achieved our leadership position through domain expertise and innovative technology. We deliver our solutions through a Software-as-a-Service (SaaS) business model.

Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.