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Campbell Soup Company Director of Brand Marketing - Pacific Foods in Tualatin, Oregon

Imagine ...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

Position Summary

The Director of Brand will be the driving force behind laying the pathway for the Pacific Foods brand to rapidly grow and expand. This will be done by defining how the brand’s mission/vision come to life for more consumers, creating capabilities to support this and guiding the development of a leading-edge natural foods marketing team. The Director of Brand will need to work with their team as well as their cross-functional team members to translate the mission into three-year strategies, annual operating plans, and create processes to support both across the total Pacific US Retail business for Soup, Broth, and Plant Based Beverage. This position will sit on the Pacific site leadership team and will have direct responsibility for a six-person brand marketing team as well as a Consumer Insights Manager. The role reports to the Pacific Foods Site Leader/VP of Marketing and will be based in Tualatin, OR.

Essential Functions

  • Lead the evolution of both the brand’s mission and vision and drive how that comes to life for consumers.

  • Oversee the development of the new brand positioning and help guide the development of annual creative briefs and the evolution of the brand’s design.

  • Build long-term brand equity by developing a brand platform that the company can invest behind.

  • Work to identify new ways to reach and connect with consumers in this space.

  • Create a marketing measurement strategy so that the brand can scale with success and better invest behind the most effective vehicles.

  • Help set the vision and the evolution of the Brand’s sustainability efforts, by working with key company stakeholders from different areas and tapping into external expertise and support.

  • Create a set of brand guard-rails that can guide product development and communication

  • Tap into both external and internal thought leaders in sustainability to help in setting the future direction for the brand and business in this space.

  • Develop and implement standardized annual marketing planning process that compliments the company’s overall annual planning process.

  • Support the effective integration of the brand into Campbells’ Sales by working cross functionally across multiples groups and locations to build support for the brand plans.

  • Work to drive alignment on the annual operating plan strategies and growth goals.

  • Partner with finance, R&D and supply chain on long-term strategies to help improve gross margins on key platforms.

  • Ensure that there is a three-year pipeline in place that includes news, renovation, and innovation against core categories.

  • Guide the development, implementation and evolution of a price pack architectures.

  • Implement monthly cross functional business reviews and quarterly brand health reviews.

  • Oversee the continued integration and development of Pacific’s forecasting and IBP process for the commercial team, partnering closely with the demand planning function and sales to implement and improve the process

  • Partner with Campbells’ Marketing Comms to develop the required marketing capabilities to compete even more effectively in the Natural Foods space.

  • Work with each team member to ensure a they have development plans in place and are supported in their mission and learning goals.

  • Leverage connections and outside contacts to bring in outside thinking to the organization

Secondary Functions

  • Proactively assist team members on other brand and/or marketing products when needed.

  • As an employee of a food manufacturing facility you are responsible for ensuring food safety and quality by reporting any concerns to the quality assurance department.

Supervisory responsibilities

  • Directly or indirectly manage and develop Brand Managers at all levels

Knowledge, skills and abilities

  • Strong analytical and problem-solving skills

  • Strong written & verbal communication skills

  • Creative & innovative thinker

  • Ability to lead cross-functional teams.

  • Ability to work in fast-paced, entrepreneurial environment

  • Strong sense of urgency, be able to work in fast-paced, entrepreneurial environment

  • Takes initiative and is a self-starter; is resourceful (deals with ambiguity well)

Minimum qualifications

  • The position requires 12+ years of experience in positions of increasing responsibility in CPG marketing/brand marketing.

  • Master’s degree in marketing/business or MBA required.

  • The ideal candidate will have prior experience in natural and a passion for health, sustainability, and mission driven brands.

  • Candidates must experience in running a brand inclusive of campaign planning and media/measurement.

Working conditions

Work is typically performed during the day in an office environment and involves the extensive use of office equipment, such as computers and telephones. The position is subject to long hours (including evening meetings and on-call status) and may include travel up to 10%.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

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