Informa Content Marketing Manager in Singapore, Singapore

Content Marketing Manager

Singapore, Singapore

Job Reference:SSX-MAR-05733

Location:Singapore, Singapore

Closing Date:05/04/2019


Division:Global Exhibitions

The Aviation Week Network is looking for a content marketer with strong creative and organisational skills. The focus of the role is to employ a content- and data-centric strategy to capture and retain the attention of target audiences, compelling them to engage with the brand’s portfolio of editorial, data and events.

This is a key position working closely with cross-functional colleagues to increase brand awareness of Aviation Week Network in the Asia Pacific region and support the global growth strategy for our data and intelligence business.

As this is a global position working with colleagues from the UK to US, a degree of flexibility is required.

Key accountabilities:

  • Create meaningful short stories and insights using charts and graphics based on Aviation Week’s rich data sources.

  • Curate existing internal content, turning it into visual stories from start to finish.

  • Full ownership of the Asia Pacific content promotion calendar and responsibility for ensuring it is up-to-date at all times.

  • Responsible for production and deployment of two daily regional content-based community newsletters.

  • Lead Asia-focused social media for all brands within the portfolio.

  • Use all available distribution channels to put Aviation Week Network data and content in front of target audiences.

  • Employ a metrics-driven approach for all outbound activities.

  • Maintain a voice that is consistent with Aviation Week’s high editorial standards. Be a regional and digital brand ambassador.

The Person:

  • Experience managing a brand content calendar and managing asset requirements across multiple channels – inc. newsletters, LinkedIn, Facebook, Twitter, Instagram, YouTube.

  • Excellent SEO-optimised editorial and social copywriting skills.

  • Native Adobe Creative Suite user (Dreamweaver, Photoshop, Premiere Pro).

  • Experience and understanding of paid media distribution.

  • Strong analytical knowledge.

  • Collaborative – ability to build positive relationships with internal colleagues at all levels.