Informa Content Marketing Manager in Singapore, Singapore
Content Marketing Manager
The Aviation Week Network is looking for a content marketer with strong creative and organisational skills. The focus of the role is to employ a content- and data-centric strategy to capture and retain the attention of target audiences, compelling them to engage with the brand’s portfolio of editorial, data and events.
This is a key position working closely with cross-functional colleagues to increase brand awareness of Aviation Week Network in the Asia Pacific region and support the global growth strategy for our data and intelligence business.
As this is a global position working with colleagues from the UK to US, a degree of flexibility is required.
Create meaningful short stories and insights using charts and graphics based on Aviation Week’s rich data sources.
Curate existing internal content, turning it into visual stories from start to finish.
Full ownership of the Asia Pacific content promotion calendar and responsibility for ensuring it is up-to-date at all times.
Responsible for production and deployment of two daily regional content-based community newsletters.
Lead Asia-focused social media for all brands within the portfolio.
Use all available distribution channels to put Aviation Week Network data and content in front of target audiences.
Employ a metrics-driven approach for all outbound activities.
Maintain a voice that is consistent with Aviation Week’s high editorial standards. Be a regional and digital brand ambassador.
Experience managing a brand content calendar and managing asset requirements across multiple channels – inc. newsletters, LinkedIn, Facebook, Twitter, Instagram, YouTube.
Excellent SEO-optimised editorial and social copywriting skills.
Native Adobe Creative Suite user (Dreamweaver, Photoshop, Premiere Pro).
Experience and understanding of paid media distribution.
Strong analytical knowledge.
Collaborative – ability to build positive relationships with internal colleagues at all levels.