Amazon Corporate LLC Sr Program Manager, Brand in Seattle, Washington

Sr Program Manager, Brand Location: US-WA-Seattle Job ID: 698812 Company: : Amazon.com Services, Inc. Position Category: Human Resources Company/Location (search) : Country (Full Name): : United States Job DescriptionAmazon hires thousands of students around the world each year, and this talent is critical to achieving Amazon's mission of being earth's most customer-centric company. Amazon Student Programs mission is to attract, hire, and integrate the best student talent from all backgrounds to build the future of Amazon's global workforce. We are responsible for finding diverse, bar-raising students, delivering a frustration-free candidate experience, and ultimately connecting talent to the most in-demand opportunities at Amazon. The Sr Brand Program Manager will serve as the global single-threaded leader for Amazon Student Programs Employer Brand and is responsible for managing, shaping, and evaluating the student programs brand globally. She/he will be responsible for building and executing the brand framework for the Amazon Student Programs brand, oversee the marketing budget, develop and execute mass advertising campaigns across multiple channels ensuring a cohesive brand proposition is presented to our customers, students. He/she will partner strategically with leaders across the Global Student Program team, employer brand, Internal Communications, business stakeholders, and external vendors to develop attraction campaigns, website analytics. This role requires strong employer brand and marketing experience, analytics, reporting, budget planning, and writing experience. We need someone who has a strong bias for action, keeps an eye on the long term, insists on the highest standards, is frugal, wants to learn and is used to delivering results. Responsibilities Lead the design of all branded and visual communication items, including marketing websites, print and digital collateral, videos, swag, etc globally. Work with core audience segments and experiences to find insights and constantly up-level the customer experience. Create mechanisms for attracting all student populations (bachelor, graduate students, returning students, and others) globally. Set and track the design standards and establish key performance measures for a range of categories (web, video, print and digital graphics, social etc.). Establish a workflow process for intake, tracking, and managing creative and content requests that meets both designer and stakeholder needs. Develop detailed project plans, including goals, messaging, call to action, and distribution channels. Use data and testing to optimize and improve content and design for campus marketing programs and campaigns. Work with the central Brand, marketing, and design teams to stay up-to-day on all new tools, understand best practices, and leverage the learnings and economies of scale. Amazon is an Equal Opportunity Affirmative Action Employer- F/M/V/D Basic QualificationsBasic Qualifications 8+ years experience in marketing, brand, or talent management for a global corporate entity Analytical experience producing reporting and data-driven insights Preferred QualificationsPreferred Qualifications Experience measuring program impact against pre-defined success metrics, and proven ability to employ data-driven, transparent decision making Experience writing narratives and successfully presenting to senior business leaders Track record of successfully delivering high-profile, high-risk employee-facing products or programs Experience in organizational design and proven results in optimizing teams Familiarity with an agile development process and past successful partnership with tech teams Proven ability to influence without authority