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PFIZER INC Specialty Healthcare Representative (SHR), Tafamidis - Pfizer Innovative Health in Seattle, Washington

The Cardiovascular Cardiac Amyloidosis Specialist, Tafamidis will target health care providers (HCPs), spanning multiple disciplines (e.g, Cardiologists, Nuclear Medicine Specialists, Nurses, etc), at key centers of excellence (COE) and other strategic hospital / group practice accounts. In this role, this individual will be responsible for the execution of sales strategy for Tafamidis in transthyretin cardiomyopathy (ATTR-CM). The role will report into the Area Business Manager (ABM). The Cardiac Amyloidosis Specialist will demonstrate strong business acumen and an expert understanding of the complexities associated with their local healthcare ecosystem. The incumbent will utilize this knowledge to develop in-depth sales business plans; and in collaboration with other customer facing colleagues, the individual will then execute upon those plans to achieve or exceed target sales and account goals. To accomplish these goals, the individual will effectively utilize marketing material, programs, and other company services / resources to educate customers, build meaningful relationships, and drive performance. The Cardiac Amyloidosis Specialist must strictly abide by all company policies and applicable government regulations. The individual will also embrace Pfizer's OWNIT culture. The territory will require 10-20% travel based on geography. Coverage includes: Washington, Alaska, Hawaii, Missoula MT ROLE RESPONSIBILITIES Sales Planning Prioritize customers, opportunities and projects to maximize impact; leveraging all available data sets and stakeholder input to inform optimal decision making. Develop territory business objectives and define key performance metrics that are aligned to Brand objectives Develop and implement insight-driven territory business plans that will drive sales in the territory to meet or exceed product goals. Maintain active customer profiles, plans and data sets via company planning resources, actively maintaining and sharing such information with areas business partners Continually evaluate and refine call planning / routing to optimize schedule based on unique local territory factors such as access, geographic span, collaborative commitments and customer alerts Sales Execution / Advanced Selling Skills Utilize advanced selling skills and approaches (e.g., Customer Focused Selling Approach (CFSA), Strategic Account Selling (SAS), etc) to achieve sales target goals. Understands complex selling environment within each local market Utilize approved brand messaging via CSFA to align with customer priorities; tailor messaging based on segment and/or individual customer needs Appropriately adapts messaging in complex selling environment that includes specialists and comprehensive care teams Partners with customers to connect Pfizer resources and services to better meet the needs of their patients. Grow and maintain relationships with key stakeholders and decision makers Build an in-depth understanding of local market factors and customer landscape Possess an in-depth expertise in the ATTR-CM disease area, the diagnostic procedures related to ATTR-CM and related diseases, and Tafamidis features and benefits Educate customers on the ATTR-CM disease in order to raise disease awareness Educate customers on the diagnostic procedures related to ATTR-CM and facilitate referral / diagnosis in order to support patient identification and treatment Demonstrate brand value proposition as a solution to customer and patient needs Execute marketing programs across customer segments and present approved materials to deliver value added messaging in a compelling and compliant manner; developing and executing programs that are strategic in nature and may have near, mid, and long term market and financial impact. In partner

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