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Informa Digital Marketing Specialist in Santa Monica, United States

Digital Marketing Specialist

Santa Monica, United States

Job Reference:SMUS-MAR-05818

Location:Santa Monica, United States

Closing Date:31/05/2019

Department:Marketing

Division:Global Exhibitions

Digital Marketing Specialist

JOB SUMMARY

UBM—the largest events organizer in the US—is seeking a full-time, in-house, Digital Marketing Specialist for our paid search, social, and display efforts. Reporting directly into the Marketing Programs Manager, this is a hands-on position responsible for the execution and reporting of a comprehensive, multi-event digital marketing strategy. This position will utilize websites, landing pages, and our registration platform to create campaigns to drive attendee registration, paid conference delegates, new leads for exhibit sales, and media subscriptions.

We’re looking for a data-driven, experienced professional to add value to our growing digital team. If you are passionate about digital marketing and looking to make an immediate impact, this job is for you.

RESPONSIBILITIES

  • Launch new paid search (SEM) & Facebook campaigns, with complete build out of ad groups, keywords, and ads

  • Daily paid search (Google Ads, Bing Ads) media buying and optimization

  • Develop and execute display (AdRoll) and social (Facebook/LinkedIn) campaigns

  • Work with marketing teams to develop campaign criteria, and be able to suggest campaign adjustments to optimize spend and outcomes

  • Perform regular keyword research to expand reach

  • Create, test, and optimize ad copy

  • Competitive intelligence research using keyword planning tools

  • A/B landing page testing

  • Landing page creation and design

  • Manage large data sets for various campaigns

  • Produce weekly and quarterly reports on campaign performance; must be able to look at data and determine action items

  • Stay up to date with the latest digital marketing industry trends

REQUIRED SKILLS AND EXPERIENCE

  • 2+ years’ experience working in paid search and/or Facebook Ads

  • Bachelor’s degree in Marketing, Business, Advertising, or related field

  • Experience working in CPA focused campaigns

  • Analytics Platform Experience (Google Analytics or Adobe Analytics preferred)

  • A solid working knowledge of Bing Ads Editor and Google Ads Editor

  • Advanced Excel skills in order to navigate through large amounts of data to optimize results (Pivot Tables, V Look Up, Filters)

  • Experience working on larger budgets and multiple campaigns at once

  • A solid understanding of SEO

  • Strong research skills to determine market trends and customer behavior patterns

  • Analytical person who can think strategically and work to effectively solve problems

  • Comfortable working independently and cross-functionally at all levels. A self-starter who can roll up their sleeves and get things done with little supervision.

  • Excellent organizational and time management skills

  • Influencer marketing experience is a plus

  • Photoshop, InDesign, Canva or other design skills is a plus

  • HTML, CSS, Javascript, VBA or any programming skills is a plus

As an employee of UBM you will have access to a positive company culture, a flexible and professional environment, UBM Employee Benefits and a commitment from us that we will invest in developing your talent.

UBM is committed to its policy of equal employment opportunity for applicants and employees. Our employment practices are based on each person's skills, abilities and performance. We provide equal opportunity in employment to qualified individuals regardless of age, race, color, religion, sex, sexual orientation, national origin, ancestry, citizenship, gender identity, gender re-assignment, marital or veteran status, disability, or any other basis protected by law. This commitment extends to all employment decisions, including but not limited to recruitment, hiring, promotion, training, compensation, benefits, discipline and discharge. Any form of discrimination is in violation of this policy and will not be tolerated by the Company.

We invite you to be part of an organization that is committed to building a diverse and inclusive culture and to being a responsible, sustainable business.

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