Gap Inc. Director - Marketing Effectiveness - Finance in San Francisco, California
About the role
As the leader of the Marketing Effectiveness team, the Director owns setting the vision for the organization, including managing workload, establishing priorities, and evaluating recommendations. The Director is also responsible for providing Old Navy leadership with clear information regarding marketing performance and partnering with the cross-functional team to ensure that the commercial plan is financially sound in terms of marketing strategy, promotional effectiveness, and expense management. Decision support extends to cross-functional partners across Marketing, Global Consumer Payments, Inventory Management, Merchandising, and Operations.
Key responsibilities include:
What you'll do
Leading an agile team that supports the changing needs of the business and influences key business decisions.
Continually evaluate how the team operates and supports the business so that the team can adapt to the fast-paced needs of the business.
Drive career development and skill development of teams to ensure job satisfaction, retention and future talent development.
Support leadership event planning process, advising on opportunities and risks to sales and earnings driven by shifts in marketing, discounts, and promotional activity. This includes development of analysis methodology, financial models, and presentations.
Partner with the global markets in supporting and ensuring successful market launches and maintaining the health of the business as it matures.
Partner with Global Consumer Payments Team to review and influence events to drive cardholder loyalty.
Partner with Customer Data Analytics Team to analyze KPI results and drive customer growth and retention.
Who you are
Bachelor's degree in Business, Finance or Related Field.
8+ years of progressive finance/accounting/strategy experience.
MBA a plus.
Strong analytical skills with the ability to synthesize financial analysis and business objectives into clear business recommendations.
Outstanding oral, written, and formal presentation skills including ability to communicate complex ideas in a simple way to all levels of the organization.
Experience managing direct reports, with demonstrated ability to delegate and manage workload as well as lead development of team.
Advanced competency in Microsoft Excel, Word, and PowerPoint and the ability to learn new applications quickly.