Sony Music Entertainment VP, Commercial Sales in New York, New York
VP, Commercial Sales LocationUS-NY-New YorkJob ID 2019-7952 # Positions 1 Category Digital Business - Other Level VP Overview
Sony Music Entertainment is a global leader in audio entertainment that works in partnership with music and podcasting talent to develop and maximize their creative and commercial opportunities. We are seeking a VP of Commercial Sales for our Podcasting business focused on supporting creative storytelling talent, developing engaging content, and driving new business opportunities.
As the VP of Commercial Sales, you will be for responsible for all aspects of Sony Music’s podcast advertising and monetization. You will build and maintain relationships with brands, agencies and ad-sales partners, and you will guide the monetization process, from prospecting and account strategies to ensuring ads are sold and inventory is optimized. This position will play a key role in educating the market and creating messaging around the benefits of advertising on Sony Music podcasts. This is great opportunity for an entrepreneurial candidate to develop Sony Music’s approach to ad-sales and monetization on its podcasts. The candidate will be part Sony Music’s podcast team in New York City.
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.Responsibilities
Develop and maintain relationships with brands, media agencies and partners
Consult with brands and media agencies directly on their advertising needs, and sell benefits of advertising on Sony Music podcasts
Negotiate deal costs and terms to close advertising buys that results in a win for everybody
Fill, manage and catalogue ad inventory for all Sony Music podcasts
Educate producers and Sony Music labels on industry changes to podcast monetization
Inform producers and Sony Music labels of ad-sales performance on individual podcasts and identify opportunities to improve monetization
Forecast and report sales performance, including budget, dates, and probability to close
Collaborate with Sony Music podcast teams and ventures to lead proper execution of campaigns and insure alignment with customers
Provide actionable insights and solutions to clients based on their objectives and Sony Music's podcast opportunities
Create and adapt monetization strategies that align with the rapidly evolving marketplaceQualifications
At least 5 to 10 years of experience in digital ad sales, including programmatic, direct, and branded/sponsored content
Clear and proven depth of digital media sales, and podcasts preferably, including effectively using data to generate new deals
Proven track record for closing digital media deals and generating new revenue
Proficiency with the entire sales cycle, ie prospecting; meeting and engaging; developing proposals and pitching;
Excellent understanding of agency dynamics, how they operate and how/what campaign buying and planning entails
Substantial contacts at top interactive agencies/brand advertisers (including media, operations, analytics) and have a strong knowledge of accounts, planning teams and planning cycles
Must have prior experience creating and managing budgets
Excellent communication and negotiation skills.
Must be adept in Microsoft Word, Excel, PowerPoint and Outlook
Undergraduate degree required
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.