The Walt Disney Company PH-Social Media Strategist, Disney Baby in Glendale, California
The Disney Baby Social Media Strategist will be a 6 month Project Hire assignment focused on developing and executing the holistic social strategy. This person will be responsible for overseeing the day-to-day agency relationship, consistent analysis/reporting, and providing content deliverables.
Develop social media strategy, as well as manage content calendars and cadence for leading Disney franchise.
Oversee agency in the day-to-day, including all content deliverables and weekly/monthly reporting and analysis.
Manage internal tools for tracking and reporting.
Work closely with internal partners such as licensing, product development, retail and creative teams to gain alignment on priority product launches and messaging beats.
Identify and respond to emerging trends, platform advancements, updates and tools.
Develop and implement paid media strategy to positively impact KPIs and enhance account performance.
Play key marketing role in ideation and execution as it relates to the social media touchpoint of the brand.
Lead strategy and creative to proactively problem solve and prioritize tasks.
Basic Qualifications :
Passion for Disney and classic character.
Demonstrate passion, energy, and enthusiasm for social-ﬁrst storytelling that extends across all media.
Experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Keynote deck master builder.
Proﬁcient in Google Drive.
Previous experience at a baby brand or CPG company preferred.
Agency experience preferred.
Proven competency across social platforms including Facebook, Pinterest, Twitter, Instagram, and Snapchat.
Innately curious, with insight into human behavior, particularly millennial parent needs & trends, and an instinct for popular culture.
Thrive working in a fast-paced environment.
Excellent writing skills with the ability to translate traditional content into engaging and brand-relevant conversations.
Superior presentation and communication skills, interpersonal skills, and ability to thrive in a collaborative environment.
Ability to successfully organize, prioritize and manage multiple projects under strict deadlines.
Resourceful, innovative and responsive to change.
Highly self-motivated and self-driven with a proven track record.
- 3-5 years of experience developing brand's strategic social presence.
Required Education :
- BA or BS required, preferably with a background in Communications, Marketing, or Journalism.
Job ID: 688059BR
Job Posting Company: Parks, Experiences and Products
The Walt Disney Company
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