Dell Advisor, Marketing Communication Operation (ISG) in George Town, Malaysia
Production owns the end to end process for preparing local marketing deliverables from a master set of deliverables through localization and execution - from briefing a marcom material to the agency through Legal, Merchandising (Brand) and vendor funding compliance review to final approved translated assets sent to media for assigned marcom collaterals and market, posted online.
Optimize resource utilization and capacity management of the agency and support team to enable coverage of all vehicles, changes in vehicle mix/demand plan.
Act as subject-matter expert and champion on the standard Global production process, defined tools, marcom process end to end and relevant regional marketing strategy and business needs. Continuously provide guidance, communications and training across all involved functions to ensure a sustainable working environment.
Create brief from business guidance/strategy with details of campaign or asset requirements for internal or agency assistance with activation.
Prepare mock-up/example of expected end work.
Manage detailed reviews with legal, funding and other key stakeholder teams.
Ensure quality assurance for finished work including translations as relevant.
Achieve in-market timing (service level agreement) for 99%+ of our marcom assets. Work out recovery actions when delays are observed and manage incremental actions & activities in accordance with our budget & Brand guidelines to support local marketing plans.
Maximize the usage of Dellshare (workflow/project management tool) and other automated production tools, drive effectiveness by maximizing efficient processes identification & usage.
Manage production agencies and other vendors involved (printer, letter shop, postal services…) to insure on time implementation of Marcom activities.
Be engaged with the local business, actively driving the marketing effectiveness efforts. Participate in the weekly country or regional business reviews to bring the ops expertise to the plan. Knowledge and understanding/insight into marcom effectiveness – understand how the in market vehicles perform- ex: click through rates, reach and consideration.
Ability to access and manage the analysis of data related to marketing campaigns and activities.
Strong communication and customer service skills required
Works independently, deals well with ambiguity and able to maintain well organised and accurate documentation
Focused on delivering results with hands-on mentality
Demonstrates strong communication and negotiation skills with an ability to work remotely with cross-functional, regional and global teams
Skilled at managing agencies and other external suppliers/partners
Demonstrates problem solving, process analysis and process improvement skills
Demonstrates Time management and Prioritization skills.
Proficiency in both English and Mandarin (Read and Write). Korean, Japanese is an added advantage.
Flair in Designing and Advertising will be an added advantage
EXPERIENCE & EDUCATION
BA/BS degree in Marketing / Project management / Advertising
Totally 78 year experience. 5 Years General marketing experience or 4 - 5 years advertising agency experience is preferred.
Experience in Account Management / basic HTML will be an added advantage
Experience of working in a global marketing environment managing multiple different regions.
Experience in project, process and financial management.
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