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Kforce Senior Manager, Customer Lifecycle Marketing in Fort Lauderdale, Florida

Kforce has a client in search of a Senior Manager, Customer Lifecycle Marketing in Fort Lauderdale, Florida (FL).Summary:This role is responsible for managing the relationship between our customer, and the highly relevant, personalized marketing content we deliver to them. You will drive the planning, development and implementation of intelligently synchronized omni-channel contacts, by Customer Lifecycle (CLC) phase, through direct marketing strategies and tactics that profitably drive customer acquisition, retention and reactivation.

  • Bachelor's degree (MBA preferred) in Marketing, Business, Communications or related field

  • Minimum of 8-10 years of experience in customer lifecycle, CRM management or engagement campaigns in a fast-paced organization

  • Experience in multi-channel marketing within B2C retail, packaged goods company

  • Proven project management with the ability to develop and manage simultaneous projects and write project plans and business requirement documents (BRDs)

  • Experience with Project Management and/or Marketing Automation Software a plus

  • Strong understanding of consumer customer segmentation and direct marketing offer testing principles with demonstrated application of both to deliver incremental sales and profit

  • Analytical mindset with experience in developing reports, and culling relevant insights from data into business recommendations

  • Knowledge of operational execution and best practices for both digital (email, web, social) and print communications (direct mail)

  • Supervisory role in current or past position, with proven managerial skills to lead and grow direct reports

  • Excellent knowledge of print production, letter shop/ mailing service, and postal regulations

  • Results orientated and ability to anticipate needs, innovate and flourish in a fast-paced environment

  • Strong oral and written communication skills

  • Team oriented, consensus building

  • Proficient in MS Office

  • Self-disciplined and self-motivated

  • Attention to detail

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Years

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