Randstad Marketing & Sales Coordinator in Doylestown, Pennsylvania
Marketing & Sales Coordinator
salary:$55,000 - $65,000 per year
date posted:Tuesday, February 12, 2019
industry:Administrative and Support Services
Marketing & Sales Coordinator
The Marketing & Sales Coordinator will be responsible for establishing brand awareness for our laboratory and manufacturing lines of products and services, and cultivating interest in new leads as well as existing client accounts.
You will be integral in supporting our sales team to generate marketing content, while being a liaison within the office to customers and other departments.
Create, build and manage an editorial calendar that attracts a qualified audience to our properties (including blog posts on website, whitepapers, brochures and infographics)
Grow new, qualified leads, by converting site traffic through appealing landing pages, lead generation content (such as promotional material) and calls-to-action
Establish analytics answerable to a marketing plan to effectively understand how our inbound marketing activity turns into customers, and continually polish our marketing efforts to effectually convert customers
Boost our lead nurturing process through eBlasts, customized content and social media channels
Manage our participation in trade shows and conferences (assessing exhibit opportunities, completing paperwork and pre-planning, onsite assistance during the event)
Liaise with marketing personnel at our manufacturing partner companies (keep up-to-date with new product releases, request product images or spec sheets where needed)
Manage and coordinate the internal sales effort, with the direct assistance of our inside sales representative
Administer and influence the logging of information into our Salesforce CRM database
Create customized, appealing designs and images to compliment marketing content and campaigns, using Adobe Photoshop CC
Utilize software such as Google Search Console to ensure website content is optimized and appears in search engine results, and track website page performance using Google Analytics
Research industry news to identify topics and issues that relate to the use of our equipment, to spur the generation of marketing and promotional campaigns and articles
Explore new ways to engage and identify new professional industry and social networks to reach our target buyers
Working hours: 8:00 AM - 5:00 PM
Wide knowledge and understanding of marketing and sales support.
-Salesforce Proven Success with the ability to execute the day-to-day configuration, support, maintenance and improvement of the SFDC CRM platform
-Social Media Software
-Adobe Photoshop CC, Illustrator, or InDesign
-BA/BS degree in marketing, communications, or similar, or equivalent work experience
-At least 2 years of marketing and content creation experience
-Trade Shows and conferences
-Google Search Console, SEO, Google Analytics
-Creation of marketing campaigns
-eBlasts, customized content, and social media
-Use of Marketing Analytics to improve marketing efforts
-Video Editing - Final Cut Pro, Animoto or Filmora
-Experience building a market within a startup
-Coordinate and assistant inside sales reps
-Researching Industry news understanding
-Manufacturing partner liaison
-Finding new ways to engage buyers
Experienced marketing and sales support professionals encouraged to apply!
Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.