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Motorsport Aftermarket Group Email Marketing Manager in Coppell, Texas

Overview :

Are you an Email Marketing Master looking for a non-traditional, laid back environment? We’re hiring! We are looking for an Email Marketing Manager. We need that talented strategist to take the lead of our overall email marketing strategies for one of the biggest motorsports brands in the country. You will be running the day-to-day management and operations for all email campaigns including the concept, build and targeting of the outbound products working with counterparts in merchandising, creative, multichannel and digital marketing.

A Little About Us:

We are MAG Retail Group (MRG), and we have built the largest online retailer of motorcycle parts and accessories by being passionate about our "customer first" philosophy. MAG Retail Group is fueled by brands that are highly recognized in the industry and have a rich tradition in providing service second to none.

You don't have to ride a motorcycle to work with us (although it won't hurt), but you do have to be passionate about working for a creative, fun, energized team where customers matter.

MRG is part of the Motorcycle Aftermarket Group (MAG) the global leader in manufacturing, marketing and distribution of motorcycle aftermarket parts, accessories and gear. MAG is behind some of the biggest brands in motorcycling including: Vance & Hines, Kuryakyn, Mustang Seats, Performance Machine, Roland Sands Design, Renthal and Speed & Strength.

Specifically for this role, J&P Cycles is one of the most reputable, long-standing names in the motorcycle industry and is the largest retailer of aftermarket motorcycle parts, accessories and gear in the world. Since starting in 1979, J&P Cycles has been able to build a loyal customer base of Harley-Davidson and metric motorcycle riders who understand that a great ride is rarely enjoyed without great customer service. This customer service is the same at J&P’s flagship retail locations in Daytona Beach, Sturgis and Anamosa, Iowa as it is online. With more than 400 years of combined Technical Support experience on hand to assist you, J&P Cycles clearly sets itself apart and truly delivers on its legendary ‘by riders for riders’ customer experience.

What You'll Be Doing: 

  • Lead all email activity and enhancing existing email programs and developing new programs, in support of multichannel sales goals (ecommerce and brick & mortar), with a significant focus on segmentation, testing and dynamic customization 

  • Own the Pace/Push calendar constantly refining, optimizing and hitting key dates and seasonal pulse. 

  • QA of all outbound product, segmentation and testing 

  • Adjust the HTML code as needed based upon promotions, offers and other customer-centric initiatives 

  • You will have the opportunity to set the program the way you want it with a brand new ESP and a segmentation strategy you think works best 

  • Manage the overall email lifecycle – including customer reactivation and retention programs with an eye towards ensuring consistent and relevant messaging across all programs 

  • Proactively make strategic program recommendations to merchandising, creative and content teams 

  • Leverage analytics data to gain insights into program performance 

  • Ensure effective communication of program results and key metrics/KPI’s to all stakeholders 

  • Monitor results, analyze key metrics and continuously optimize programs 

  • Work closely and effectively with cross-functional teams including Merchandising, Analytics, retail stores, Creative and content to efficiently and effectively bring new and/or improving programs to fruition. 

  • Lead the scoping and definition of new program initiatives. 

  • Develop new ideas, approaches, test/learn reinforcing our position as leaders in the industry.

A Little About You:

Our Ideal Candidate possesses a balance of strategic, creative and analytical thinking in order to execute business objectives through a customer-centric lens. You need to have deep experience making email campaigns more impactful, successful and relevant. You are an email subject matter expert, with strong business acumen and an ability to understand both the "why" and the "how" of digital marketing.

You need to "own" this channel both tactically and strategically from top to bottom and be comfortable with revenue, costs, customer database and a rapidly-moving environment that changes frequently.

You have a long track record with most enterprise ESP (Exact Target, Oracle, Silverpop, Yesmail, etc) and be super comfortable cruising through analytics packages such as Google Analytics and Adobe Analytics. Experience with off-the-shelf email trigger packages is a bonus and experience with A/B split testing (in any format) just makes your toes tingle a little.

You know online retail, you have e-commerce experience, you’ve done mobile and email persona building sending the right message to the right customer at the right time.

Your Background:

  • Bachelor's degree with a marketing or technical focus; M.B.A. preferred but not required

  • 5+ years relevant CRM experience, preferably in retail, and specifically related to email strategy, segmentation and analytics

  • Strong preference for an Ecommerce background or transactional email/outbound products

  • Ability to communicate both verbally and in written presentation format to business leaders at all levels and influence key stakeholders across the organization

  • Experience with Agile / iterative development methodologies

  • Upside to the candidate who has SQL database or Query building skills

  • A very collaborative and collegial work personality who would appreciate a fun, more casual, close-knit, sometimes “scrappy” work environment that is uniquely surrounded by bikers, business leaders and motorsport pros.

What we offer:

  • Competitive salary, performance bonus

  • Competitive insurance packages including health, dental, vision, life insurance, and disability

  • Paid time off

  • Fitness/health club reimbursement

  • 401k with company matching

  • Discount on products

  • Motorcycle rider training reimbursement

A Little About You:

Our Ideal Candidate possesses a balance of strategic, creative and analytical thinking in order to execute business objectives through a customer-centric lens. You need to have deep experience making email campaigns more impactful, successful and relevant. You are an email subject matter expert, with strong business acumen and an ability to understand both the "why" and the "how" of digital marketing.

You need to "own" this channel both tactically and strategically from top to bottom and be comfortable with revenue, costs, customer database and a rapidly-moving environment that changes frequently.

You have a long track record with most enterprise ESP (Exact Target, Oracle, Silverpop, Yesmail, etc) and be super comfortable cruising through analytics packages such as Google Analytics and Adobe Analytics. Experience with off-the-shelf email trigger packages is a bonus and experience with A/B split testing (in any format) just makes your toes tingle a little.

You know online retail, you have e-commerce experience, you’ve done mobile and email persona building sending the right message to the right customer at the right time.

Your Background:

  • Bachelor's degree with a marketing or technical focus; M.B.A. preferred but not required

  • 5+ years relevant CRM experience, preferably in retail, and specifically related to email strategy, segmentation and analytics

  • Strong preference for an Ecommerce background or transactional email/outbound products

  • Ability to communicate both verbally and in written presentation format to business leaders at all levels and influence key stakeholders across the organization

  • Experience with Agile / iterative development methodologies

  • Upside to the candidate who has SQL database or Query building skills

  • A very collaborative and collegial work personality who would appreciate a fun, more casual, close-knit, sometimes “scrappy” work environment that is uniquely surrounded by bikers, business leaders and motorsport pros.

What we offer:

  • Competitive salary, performance bonus

  • Competitive insurance packages including health, dental, vision, life insurance, and disability

  • Paid time off

  • Fitness/health club reimbursement

  • 401k with company matching

  • Discount on products

  • Motorcycle rider training reimbursement

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