MetLife Senior Marketing Associate, Customer Solutions Marketing in Bridgewater, New Jersey

Job Location: United States : New Jersey : Bridgewater


The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders, Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450+ employees in global, regional and local roles.

Role Value Proposition:

The successful candidate will help drive Metlife US Group Benefits customer communications. He or She will define, discover and design customer communications that differentiate MetLife and deliver long term value and growth for the business. The Senior Marketing Associate, Customer Solutions Marketing will be able to take Customer Marketing translation and help create strong differentiating communications by working closely with the Regional Master Brand , Marketing Science, and Communications and Campaign Delivery teams to create relevant communications. He/She will stay ahead of emerging technologies and up to date on innovative trends to deliver solutions that keep MetLife ahead of the competitive landscape. He/She will implement strategic and creative briefs that outline the consumer insight, communication plan, business case, and success measures to develop content and communications materials, through digital, print, audio-visual, video, graphic and photographic mediums, that meet the needs of the business.

Key Responsibilities:

Operational Business Experience – the incumbent will develop a keen understanding of the Marketing strategies and key offerings to contribute valuable customer insights, competitor intelligence and evaluate marketing solutions for recommendation. He/she will do this by:

  • Demonstrating a clear passion for the customer and a willingness to immerse him/herself fully in the details of MetLife and the Group Benefits business

  • Gain a deep understanding of MetLife’s target customers, and build a strong capability to translate their wants and needs to drive compelling communications

  • Help Co-create with Customer Solutions to drive a keen focus on tackling key business challenges and meeting business objectives

Collaboration and Influence – the incumbent will work closely with various business and marketing support teams and numerous peers to help define, deliver and execute the business strategy. He / she will do this in many cases via virtual teams in a highly-matrixed environment. He / she will succeed by:

  • Building strong working relationships with numerous people at all levels of the organization

  • Demonstrate a deep subject-matter and disciplinary competency

  • Supports the development of value propositions that differentiate MetLife in the market with broker and employers

Essential Business Experience and Technical Skills:


  • 3-5+ years of relevant experience

  • Proficiency with Microsoft Office suite (Excel, PowerPoint, Outlook, etc…)

  • Demonstrates Business Acumen – Applies a deep understanding of how value is created for MetLife to effectively deliver business objectives and goals

  • Drives for Results – Sets aggressive goals and is accountable for continuously driving improved performance across the team

  • Shows Customer Curiosity – Builds a deep understanding of our customer by asking the right questions, collecting and analyzing the right data

  • Develops Fresh, Actionable Insights – Combines multiple learnings into powerful, actionable insights

  • Takes an External Perspective – Collect and analyze a broad range of external information to inform agile business decision-making

  • Delivers Differentiating Solutions – Works effectively with the business to define, prioritize and deliver the solutions needed to add value

  • Optimizes Marketing Performance – Collects and interprets data to measure performance against goals to drive continuous improvement


  • Bachelor's degree strongly preferred

  • Experience with SharePoint/OneDrive is a plus

Business Category

Group Benefits Marketing

Number of Openings


At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 107473