Clovis Oncology, Inc. Product Manager/Sr. Product Manager, HCP Marketing in Boulder, Colorado

Job Summary

The US Marketing Team members are responsible for the commercial promotion of Rubraca®. This entails ownership in the development and execution of mission critical strategies and tactics that ensure optimal positioning, demand, utilization, and overall growth of the brand. The PM/SPM will be responsible for gaining insights to inform strategies and tactics to maximize on-label adoption of product.

While the core responsibilities of this role will be supporting HCP Oncology Marketing efforts for Rubraca, success requires talented marketers with the ability to significantly contribute beyond their role. Strong teamwork, collaboration, communication, presentation skills and a commitment to compliance with all laws and regulations of our industry are a must for success in this role.

Job Responsibilities

• Contributes to the development of annual brand plan with responsibility for defining and executing key areas within the associated tactical plans • Manages associated budget and agency partners to deliver innovative, impactful programs that advance the brand strategies and will lead a focused promotion channel, including personal, non-personal/digital, and/or peer-to-peer promotion across multiple customer segments (HCPs, nurses, pharmacists) • Identifies channel-specific innovations and proposes how to incorporate within the brand tactical plan • Partners with analytics and market research to distill insight, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of individual tactics • Identifies critical design elements for initiatives/promotions designed to inspire desired customer behavior change • Designs promotional material and ensures execution of messaging and brand strategy • Implements and executes promotional programs and tactics to ensure delivery against brand strategies, including development of work plans and routing of programs through the US MLR Committee • Drives collaboration with all cross functional partners, including sales, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, medical affairs, and market access • Assesses impact of competitive developments and supports leaders in developing response plans • Leverages brand insights to inform segmentation, channel mix preferences, and targeting of customer segments

Qualifications

• Demonstrates enthusiasm, strong initiative, and high sense of urgency • Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products (oncology preferred) • Experience in successfully representing the commercial perspective during the regulatory/legal review of promotional materials • Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals • Curiosity to understand best practices for channel marketing across industries; confidence in proposing change and novel tactics for brand consideration • Business acumen to support the ROI determination of promotional spend • Strong verbal, written communication and presentation skills; able to communicate in a concise, engaging and convincing manner • Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies • Capable of leveraging data and analytics to distill insights and drive data-based decision making • Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions

Education and Experience

• BA/BS degree in business/marketing/science or relevant experience • Minimum of 5 years of relevant (marketing, sales, sales training, market access, clinical, etc.) experience in pharmaceuticals/life sciences

Working Conditions

• Able to sit for long periods at a desk • Able to read and review large quantities of printed material or online material • Boulder, CO Office Based Position with 10-20% travel expected

Qualifications

• Demonstrates enthusiasm, strong initiative, and high sense of urgency • Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products (oncology preferred) • Experience in successfully representing the commercial perspective during the regulatory/legal review of promotional materials • Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals • Curiosity to understand best practices for channel marketing across industries; confidence in proposing change and novel tactics for brand consideration • Business acumen to support the ROI determination of promotional spend • Strong verbal, written communication and presentation skills; able to communicate in a concise, engaging and convincing manner • Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies • Capable of leveraging data and analytics to distill insights and drive data-based decision making • Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions

Education and Experience

• BA/BS degree in business/marketing/science or relevant experience • Minimum of 5 years of relevant (marketing, sales, sales training, market access, clinical, etc.) experience in pharmaceuticals/life sciences

Working Conditions

• Able to sit for long periods at a desk • Able to read and review large quantities of printed material or online material • Boulder, CO Office Based Position with 10-20% travel expected