Grand Circle Corporation Digital Copywriter in Boston, Massachusetts

Digital Copywriter

Position Summary: Overseas Adventure Travel is seeking a qualified and dedicated Copywriter with a strong background in creating a variety of marketing initiatives from conception to finalization. This is an exciting opportunity to join a talented copy team to write web, email, and print promotions using strong, action-oriented copy that drives travelers to experience Overseas Adventure Travel. Become an expert on OAT trips: itineraries, included features, and brand value propositions. Work collaboratively with Product Marketing, Account Management, Photo/Design, Email/Web departments to deliver a cohesive OAT voice in all marketing and informational materials.

Top 3 Goals

Out of 100% of the time, what is this person going to be doing?

Write/produce messaging to support in beating company profit/pax goals 60%

  • Create/produce accurate and engaging messaging for OAT Monthly Marketing Plans – WEB/EM/Print

  • Create/produce accurate and engaging messaging for Key Segments

Hit key timelines and milestones for successful 90-day onboarding 30%

  • Meet weekly with manager and buddy

  • Ensure completion of three-week training

  • Complete meetings with all key department managers

  • Begin product ownership for at least 5 new products

Beat 95% content accuracy goals 10%

  • Ensure through content creation and review that direct marketing materials achieve or exceed 95% copy accuracy, as reflected in monthly accuracy report

  • Ensure marketing day-to-day content is accurate and updated per associated deadlines, and review/approve Kituilder content in a timely fashion

  • Ensure consistency and accuracy of messaging of owned products across all digital and direct promotions and assets

Requirements

Years of experience: 3-5

Degree required: Bachelor’s Degree (English or Journalism preferred)

Technical requirements:

Strong writing/editing skills

  • Direct mail copywriting experience, SEO/SEM background

  • Proven ability to meet deadlines, handle multiple jobs simultaneously, and re-prioritize at a moment’s notice.

Preferred:

  • Passion for travel and knowledge of faraway cultures

  • Learned armchair travelers okay

Benefits

  • Travel Discounts to 80+ Countries on all 7 continents

  • Exceptional Vacation Benefits

  • Paid Sabbatical every 5 years

  • Education Reimbursements

  • Personal Growth Reimbursement

  • Medical, Dental, Vision, and 401K benefits

  • Significant personal travel discounts MBTA T pass subsidy of 75% or Parking subsidy of 45%

  • Wellness program with on-site Health Coach, fitness center & complimentary fitness classes

Grand Circle Corporation is an award-winning, global travel company that is the world leader in travel for those aged 50 and above. Our core asset is our people, and we have a strong culture in place where individuals are encouraged to grow both professionally and personally. The core of our unique work environment rests on two essential elements: culture and values. Our values shape our decisions, give direction to our growth, and allow us to measure success. If you are looking for the potential for unlimited career growth, aren’t satisfied with the status quo, are excited to transform your environment, and would love to enrich your life by seeing the world, Grand Circle Corporation is the place for you!